Open Network for Digital Commerce (ONDC) is an open network designed to enable participation in digital commerce through an interoperable network. It aims to provide businesses, including MSMEs and local sellers, opportunities to become discoverable through participating buyer and seller applications.
The GeM & MSME Facilitation Centre, District Industries Centre, Rupnagar, can provide awareness and facilitation support to eligible local enterprises interested in understanding ONDC and digital commerce.
Why ONDC Matters for MSMEs
Digital commerce can help local businesses expand their reach and explore new customer segments.
Key Opportunities Include
Wider Market Access
Wider digital market access for eligible businesses.
Online Discoverability
Increased online discoverability of eligible products and services.
New Customers
Opportunities to reach customers beyond the local market.
Network Participation
Participation through different network participants.
Catalogue Management
Digital product and catalogue management.
Application Integration
Integration with participating buyer and seller applications.
Digital Sales Channels
Opportunities to explore new digital sales channels.
Who Can Participate?
Depending on the applicable network requirements, participants may include:
MSMEs
Manufacturers
Retailers
Local Shops & Businesses
Sellers
Service Providers
Food & Beverage Businesses
Artisans & Craftspeople
Farmer Producer Organisations (FPOs)
Self-Help Groups (SHGs)
Other Eligible Businesses
How ONDC Works
ONDC connects different participants within an interoperable digital commerce network.
Seller
The seller lists eligible products or services through a participating seller-side application.
ONDC Network
The network enables interoperability between participating buyer and seller applications.
Buyer
Customers can discover and purchase products or services through participating buyer applications.
Order Fulfilment
The seller fulfils the order according to the applicable terms, delivery arrangements and service conditions.
ONDC Seller Onboarding
Businesses interested in participating in ONDC generally need to onboard through a Seller Network Participant (SNP) or other applicable network participant.
The onboarding process may include:
- Select a Network Participant Choose a suitable ONDC-enabled seller application or network participant.
- Business Verification Provide the required business and identity information for verification.
- Product / Service Catalogue Add eligible products or services with accurate descriptions, prices, images, specifications and other required information.
- Configure Operations Provide applicable inventory, pricing, delivery and fulfilment information.
- Go Live After successful onboarding and applicable checks, the seller may begin participating in the ONDC network through the relevant application.
Information Generally Required
Depending on the business type and network participant, information may include:
| S. No. | Information |
|---|---|
| 1 | Business name |
| 2 | Proprietor / authorised person's details |
| 3 | Mobile number |
| 4 | Email ID |
| 5 | Business address |
| 6 | PAN |
| 7 | GST details, where applicable |
| 8 | Bank account details |
| 9 | Product / service details |
| 10 | Product images |
| 11 | Pricing information |
| 12 | Inventory information |
| 13 | Delivery / fulfilment details |
ONDC for MSMEs & SHGs
ONDC can provide an avenue for eligible MSMEs and Self-Help Groups (SHGs) to explore digital commerce.
Businesses and SHGs can potentially showcase:
Handicrafts
Handloom Products
Textiles
Food Products
Household Products
Beauty & Personal Care
Local Products
Other Eligible Goods & Services
ONDC Product Catalogue
A good catalogue is important for digital selling.
Businesses should ensure:
- Clear product names
- Accurate descriptions
- High-quality product photographs
- Correct prices
- Available inventory
- Product specifications
- Applicable taxes
- Correct category selection
- Accurate delivery information
Services of DIC Rupnagar – ONDC Facilitation
The District Industries Centre, Rupnagar can provide awareness and facilitation support to eligible local businesses regarding:
ONDC Awareness
Awareness regarding ONDC and digital commerce.
Digital Commerce Opportunities
Understanding opportunities available through digital commerce.
Seller Onboarding Guidance
Guidance regarding the seller onboarding process.
Network Participants
Understanding the role of network participants.
Product Catalogue Preparation
Guidance for preparing digital product catalogues.
Digital Business Readiness
Support in understanding digital business readiness.
MSME / SHG Awareness
Awareness programmes for MSMEs and SHGs.
Workshops & Training
Workshops and training related to digital commerce.
Digital Commerce Guidance
Guidance on applicable digital commerce processes and requirements.